1 Search Engine Optimization (SEO) 2 Link Popularity Save time and effort on directory submissions by using a professional directory submission service! 3 e-Mail Email List Manager-60 Day Free Trial  4 Offline Campaigns that Tie Into Your Online Campaigns (classified ads in your local newspaper) ***** Do the following to increase web traffic: - optimizing your site
- develop back links to the site (1000+)
- fix broken links
- create more content
- learning how to use AdWord and AdSense
- e-mail capture - find suitable "free information" to give away on your site
AND THE SEARCH ENGINES WILL COME TO YOU! 
For Lead Generation use Google AdWords - It is cost effective and reliable. (The key here is to give something of value to the web visitors) Small Business Owners are successfully using Freelancers from global talent market place to offset online marketing cost. Click here for help Outsource help Find Out How Many Back Links Your Site Has? To find out how many links each of the major search engines have indexed for your site; go to www.google.com, www.msn.com and www.yahoo.com and put in: links: yourdomainname.com You will then see who and how many links have been indexed for your site.
What Does SEO
Consist Of? Meta Tags, includes site title, site description, content and site's key words. Not all search engines use the Meta Tags - some search engines read the page. This is why your keywords should be place throughout the page! (A formula determines your keyword ratio - high ratio of keywords to content, better ranking, it's called "relevant content") To see what "meta tags" look like: right click your mouse ..... click on 'View Source' and scroll to the top of the page under <head> | | SEO So what is this "SEO" stuff? (Search Engine Optimization) Its how your web site "talks" to the search engines. (Yes, your computer is talking to the search engines) If your site is not optimized then the search engines may visit, but they won't know what to do, so they leave and go to a site that has "instructions" (seo) for them. Its like a welcome mat, no welcome mat, possible poor ranking and slow to index in the search results. You may be thinking, why is the search engine so important? My customers have my web site address, I communicate with my customers through my weekly or monthly e-newsletter, so what's the big deal? Its not a big deal if you don't want new customers. In fact when you use a lot of flash and java script on your web site, you are telling the search engines that you would rather not be bothered. For local, national and international growth, your web site MUST be able to "talk" to these mega electronic crawlers (search engines) If you want to see the language they speak, right click your mouse..... click on 'View Source' and you will see how computers communicate with each other. Back Links The more links you have back to your web site, the more popular your site will become. The search engines, use a formula to determine what web sites are listed where in the search engines. It is very obvious that the search engines 'like' web sites that are "well connected" to other sites. In fact, this one task is so important that there are sites who sell links. (This can get really expensive) Not to worry - there are other ways to develop creditable links. One of the easiest and best ways to build high quality links is to: Save time and effort on directory submissions by using a professional directory submission service Remember, link farms are not ok. Search engines don't like link farms and they are not that happy about paid links either! Directory Links are ok! Articles that you submit to sites such as, www.ezinearticles.com are crawled by the major search engines, some of which are indexed (included) right away ...... So do yourself a favor and learn how to write articles for your business. Then do yourself another favor and submit the articles to free content web sites such as www.ezinearticles.com to help build reputable links to your site.
e-Mail Capture/Marketing
List Management and Delivery System - Client Database. This form of Internet Marketing is the core or your online marketing. The key here is to make your communications short and helpful.
You can use a service such as Constant Contract. Why? They are easy to learn and easy to use and extremely affordable, plus the first 60 days is FREE. Email List Manager - 60 Day Free Trial |
