What do you want
to accomplish with your site?
1. promote a desired public image?
2. increase knowledge and awareness of your
businesses?
3. advertise products or services?
4. generate leads?
5. create a knowledge base?
6. distribute new product information to
customers or clients?
7. decrease the distribution cost of your
catalogue or brochures?
8. release information, such as press releases?
9. generate traffic?
10. provide post-sale product support or
customer service information?
11. sell products or services directly to web
visitors by offering a new sales channel?
12. provide an online service
13. costs of information distribution?
14. reduce cost-per-lead?
15. shorten sales cycles by better sales staff
support and information transfer?
16. minimize returns?
17. improve customer service costs without
decreasing customer service?
18. build customer loyalty?
19. conduct surveys; get information and
feedback from prospects or clients?
20. increase your international distribution?
21. test new advertising campaigns?
22. keep up with competition?
Major factors
involved in search engine placement
|
1.
*
Included
2. Keyword
use in document title*
3. Global link
popularity of web site
4.
Link texts of inbound
links .
5.
Keyword use in body text
6. Age of web site
7. Keyword use in H1
headline texts*
8. Keyword use in
domain name*
9. Keyword use in page
URL*
10. Links from social
networks
11. Server speed*
(upon request)
12. Keyword use in
H2-H6 headline texts*
13. Keyword use in IMG
ALT attributes*
14. Top level domain
of web site
15. Keyword use in bold body text*
16. Number of visitors
to the site
17. Keyword use in same domain link texts
18.
Keyword use in outbound link texts
19.
Keyword use in same
domain link URLs
20.
Keyword use in
outbound link URLs
21.
Keyword use in meta
description*
22. Number of trailing slashes in URL
23.
HTML validation of web
page to W3C standards*
24.
Readability level of
web page
25.
Keyword use in meta
keywords*
26.
Keyword use in the
first sentence of the body text*
27.
Keyword use in HTML
comments*
28.
Search engine
compatibility*
|
|
We do not copy HTML, we copy
success
Content
We provide content for 3 to
4 pages. We provide professional sales copy.
Information is provided in a way that is appealing
to web visitors. Short sentences and short
paragraphs, for best response.
SEO
So what is this
"SEO" stuff? (Search Engine Optimization)
Its how your web site "talks" to the search engines.
(Yes, your computer is talking to the search
engines) If your site is not optimized then
the search engines may visit, but they won't
know what to do, so they leave and go to a site that
has "instructions" (seo) for them. Its
like a welcome mat, no welcome mat, no instructions,
no actions taken. SEM (Search
Engine Marketing) includes adjusting SEO for
selected search engine formats.
You may be
thinking, why is the search engine so important?
My customers have my web site address, I communicate
with my customers through my weekly or monthly
e-newsletter, so what's the big deal?
Its not a
big deal if you don't want new customers. In
fact when you use a lot of flash and java script on
your web site, you are telling the search engines
that you would rather not be bothered.
For
local, national and international growth, your web
site MUST be able to "talk" to these mega electronic
crawlers (search engines) If you want to see the
language they speak, right click your mouse.....
click on 'View Source' and you will see how how a
web page instructs your web browser.
Click here:
click here to contact us
sandy
ingram
